Built by the team that
fixes tracking for a living.
Velo is a consent layer built by people who have spent years inside marketing departments, fixing the tracking that quietly breaks.
We got tired of
losing the signal.
Before Velo was a product, it was a job. We sat inside marketing teams, fixed their tracking and recovered the conversions consent quietly hides. After enough rebuilds of the same broken banner, we turned the playbook into Velo.
A field tool, made for everyone.
We fixed it by hand
On client after client, we rebuilt broken banners and rewired Consent Mode v2 from scratch. The same setup, the same hours, the same result, repeated across teams.
We packaged the playbook
Every fix used the same parts: a clear banner, the right rule per region, and Consent Mode v2 done properly. So we turned the playbook into one product.
We ship it as Velo
The same expertise, now a single snippet any team can add. Live in minutes, compliant across regions, recovering the conversions the banner used to lose.
The consent layer behind
Figures are measured ranges across our own client implementations, not a guarantee. Results depend on your traffic mix, regions and how your tags are configured.
What we build by.
A few principles shaped every job we ran, and every line of Velo.
Prove it, do not promise it
Every number we publish is measured across real implementations. If we cannot stand behind a figure, we leave it out.
Privacy is the point
Consent is a promise to your visitor, not a checkbox. We honour every choice and keep the audit trail tied to nothing that identifies a person.
Live in minutes, not quarters
A consent layer should not be a project. Velo goes from a single snippet to live in minutes, no rebuild required.
Plain language, always
Banners that read like a sentence, not a legal notice. The clearer the choice, the more your visitors trust it, and the better your data.
Started by someone who lived the problem.
Velo was started by Walter Masseroni Gonzalez, who spent years as the senior data hand inside marketing teams, the person called in when the reports stopped adding up. Velo is that experience, shipped as a product. And we are still embedded in real teams every week — that is what keeps Velo honest.
Careers
Velo is built by a small team. We hire rarely and carefully. We are not hiring right now, and we would rather say that plainly than leave a stale listing up. When that changes, the roles appear here first.
Want the tool we
built for ourselves?
We built Velo because we kept fixing the same broken banner by hand.
Now it is one snippet any team can add, live in minutes.